Black Isle Tourism Team

Latest news  -  'Slow Tourism' video


BITT bulletins                                    


Who are we?      2018 update

Formed in Autumn 2014, the Black Isle Tourism Team (BITT) is a subgroup of the Black Isle Partnership (BIP). We aim to encourage and enable businesses, organisations and individuals around the Black Isle who have an interest in tourism to work together to improve the visitor experience and to raise the profile of the area. 

What have we achieved?
So far we've joined forces to produce the area's first visitor map, hosted several busy networking and information events, worked with the North Coast 500 and Visit Scotland teams to improve the profile of the Black Isle on their main visitor sites and to raise issues of interest to our members. 

We have worked with Plexus Media in Cromarty to update this site as an information resource for the Black Isle: We have also supported funding applications, worked with the Highland Council on the improvements at Chanonry Point, researched and set up new Facebook pages: Discover the Black Isle and Black Isle Nature, and carried out various other practical tasks.

We have proudly developed a brand identity for the Black Isle: "savour the unexpected" - reflecting the desire to encourage visitors to stay longer and see what we have to offer.

What next?
In 2018 we intend to build on the work we have done and the tools we now have to help raise the profile of the Black Isle. We will continue to listen to our member priorities and take these forward, most recently from the Autumn Networking event. We have another networking event planned for March.

How can you join?
If you are interested in becoming a member or you simply want to find out more, send the team an email at 

Membership costs £40 per annum.  As well as the opportunity to add your voice to tourism development in the Black Isle, membership benefits include:

  • Member updates
  • Black Isle Maps (a handy tear-off foolscap, full-colour item to give free to customers/guests)
  • A window sticker to promote the Black Isle brand and indicate that you are a member
  • A £40 discount off North Coast 500 membership
  • Twice yearly networking opportunities

How are we funded?
Our work is funded in part by our membership fees and by short term grants for specific purposes, e.g. printing the Black Isle Visitor Map and producing the feasibility study for the Discover the Black Isle initiative. Our membership budget is matched by an equivalent grant from Highland Council.

Activity is coordinated by a steering group of local member volunteers. We follow in the footsteps of Lizbeth Collie who was instrumental in her original post as Destination Development Officer at Black Isle Bicycles, funded by the Coastal Communities Fund.

We are formally constituted as a project of the Black Isle Partnership (BIP) who aims to support and strengthen the area through social, environmental and economic activity, promoting community enterprises and companies with similar aims. For more information about BIP, contact Roy Sinclair, Company Secretary by email at

We also enjoy a close working relationship with the North Coast 500 and the Highland Council, sharing best practice for sustainable tourism growth in the Highlands and Scotland's National Tourism Strategy 2020 “Making Scotland a destination of first choice for a high quality, value for money and memorable customer experience, delivered by skilled and passionate people".


Bulletin  October 2018

Hello friends and Black Isle Tourism Team members, the main focus of this update is to give you some key upcoming dates for your diary: 

Autumn gathering

SAVE THE DATE: Tuesday 27th November 2.00pm-5.00pm, Fortrose Golf Club

We have a new format for this Autumn's get together, differing from our usual bi-annual networking events. This will be an opportunity to work together to produce a tourism strategy for the Black Isle. The session will be facilitated by Chis Taylor, Regional Partnerships Director from Visit Scotland. 

We want to involve as many of our members, supporters and stakeholders as possible to shape our plans to reach our full potential as a destination. So please do make yourselves available if you can. We are lucky to be joined by Chris who brings a wealth of strategic experience from across Scotland.

Eventbrite invite and further details coming soon.

Read the full Bulletin.


Bulletin August 2018

Hello friends and Black Isle Tourism Team members, 

We hope you are having an excellent summer season on the Black Isle. Thanks to all those who got in touch after the last update, we really appreciate your positive feedback. We've kept this update short and sweet as we know how busy you all are but we hope you will find time to get in touch about the things that matter to you.

Read the bulletin.

A few reminders from the last bulletin:

2015 Black Isle Wildlife trail Feasibility Study published

A  feasibility study on a Black Isle Wildlife Trail, initiated by Avoch and Killen Community Council and the Black Isle Tourism Team, has recently been published (December 2015).  The study was prepared by Duncan Bryden, a highly respected figure who was until recently Chair of the Cairngorm National Park Authority, and Rowan Consulting.




Latest News...

Help raise funds for TBI when you shop online

With, you can help raise funds for TBI every time you shop online at a wide range of popular sites, without adding a penny to the cost of your purchase.

Find out more and sign up
Cycle Routes Blackisle.
Highland Liftshare. Sign up for free now

TBI Business Directory

Add Your Business

Do you run a sustainable business on or near the Black Isle? Add it to the TBI business directory

Spread The Word...

We are part of the rapidly expanding worldwide Transition Towns movement. The Black Isle is a peninsula of about 100 sq miles ENE of Inverness in Scotland, UK.